Holidays are near, Lets get your letterheads and envelopes ready.....

Letterheads & envelopes are great to show your clients that you care during holiday seasons. Send out a coupon or a simple letter of appreciation. Great way to support your business credibility and brand. Creates a formal appearance and distinction.

-West Coast Events & Marketing Team


#westcoasteventmarketing, #advertising, #marketingtipoftheday, #holidays #letterheads

Marketing Tip of the Day #WestCoastEventMarketing

Image via exchange 4 media

Marketing Tip: Whereas the last marketing tip of the day focused on digital or media advertisements, today's tip highlights the importance of using print advertisements, such as newspapers, magazines, flyers, pamphlets, direct mail, and catalogs. Despite the increasing importance of digital and media advertisements, their print counterparts still have great influence in the marketing and advertising sphere.

So, why choose print...

According to Modern Litho, there are 6 main reasons why despite the media age, print still maintains its power:

• It's tangible 
• Whereas you can have a media advertisement every time you watch TV or use the internet, print media is not limited to this. And whereas TV, internet, and radio ads are eventually rotated out of a lineup, a print advertisement has the potential to remain intact and relevant so long as it's kept in the office, on a refrigerator, on a desk, etc.

Image via West Coast Events & Marketing

• It's credible
• When printed in a reputable or well-known newspaper or magazine, the readers can be reassured that the company sponsoring the ad is good for credibility and believability. When an advertisement is located in such a newspaper or magazine, their is no question of trusting the brand, services, or products being offered.

Image via "A Prime year in Pictures"

• It establishes your brand
• The graphic design printed on an advertisement has the potential to become memorable to the viewer and thus the potential to develop brand recognition in the community. With so many companies competing for the same target audience, having a graphic design with your brand and logo on a tangible advertisement that can be seen day in and day out helps build this recognition.

Image via Sooper Articles

• It helps you with your target market
• Through collaboration with a marketing consultant, you have the potential to determine which magazines and newspapers to publish in that would be effective in reaching your target audience. For example, a company that provides pet services would not completely benefit from advertising in a women's lifestyle magazine or a men's workout and fitness magazine. Rather, it would be more effective in the home section of a newspaper or a family themed magazine. Working with a marketing consultant would also allow you determine which other forms of print media (i.e. flyers, door hangers, brochures, catalogs) would be effective in reaching your specified audience.

Image via West Coast Events and Marketing

• It's more engaging
• According to Modern Litho, "Websites are often skimmed in as little as 15 seconds per visit. When a customer or prospect reads a printed material, they are more engaged for a longer period of time. On average, a consumer spends 43 minutes reading a magazine." 

Image via Genevieve Knowles

• With more companies going completely digital and abandoning print all together, there are more opportunities to advertise your brand through print.

Image via West Coast Event and Marketing

If you are interested in collaborating with a marketing consultant or incorporating print media into your advertising strategy, please contact West Coast Events and Marketing at (888) 654-3460. And for more information about print advertisements or other services West Coast Events and Marketing offers, please visit the website by clicking, HERE.

#WestCoastEventMarketing

 

Marketing Tip of the day #WestCoastEventMarketing

Image via Princessa

Recap: The last Marketing Tip of the Day discussed the importance of collaborating with a Marketing Consultant when it came to determining a business and marketing strategy. It also briefly mentioned the packages that West Coast Event and Marketing's consultants could possibly create based on the individual need and budget.There are different modes and methods of advertising that West Coast Events and Marketing believes could be used to market your brand and communicate your message. These include but are not limited to print, outdoor, and media.

Image via Mashable

Today's marketing tip of the day focuses on the latter: media advertisements, which include Television, Radio, and Internet. In today's highly digitized and electronic world, media is increasingly important as a source of entertainment and information. To the right is an info-graphic regarding the average amount of time a typical American spends using electronic media. If American consumers are likely to spend this much time on electronic media on a daily basis, then there are plenty of opportunities for you, the owner and entrepreneur, to capitalize on these forms to present and share your message in the local community.

So let's get started with the three most popular and effective forms of media advertising.....

Internet

Image via Startups FM

Image via Leads on Demand

•  In recent years especially since the boom in smartphone demand and usage, the internet has become not only a tool for entertainment but also one for the exchange of information and communication. Thus, to utilize an online form of advertising would be an effective method with regards to affordability, practicality, and visibility. There are several ways in which online advertising can be used: 1) social media (i.e. Facebook, Twitter, YouTube, etc.), 2) a company or personal website with information about brand, services, etc., and lastly 3) advertisements on webpages that appear based on search criteria
• So what are the benefits of online/internet marketing....


• Increase brand or product awareness through online branding
• Allow you to keep up to date with changing demands
• Consumers have instant and constant access to products, services, and information
• Cost efficiency as you can start off using social media to establish yourself and your company online
• Increase web traffic which leads to an increase in sales
• Customization as your particular strategy can allow for ads to be placed on websites and pages where your targeted audience will see
• Maintain communication with your customers
• Improve credibility with constant presence and assistance 

               ***Taken from AGI Marketing Solutions' "10 Reasons Internet Marketing is 

                Important to your Business" ***

Television

Image via Recruitment Advisor

•   Despite the steady rise of usage and importance of the internet, "television advertising is still the most pervasive and powerful tool for reaching U.S. consumers" - All Business
•  "According to one recent study, the average American spends more than four and a half hours a day in front of the tube- and a whopping 99% of all U.S. households have at least one TV" - All Business
•  Television ads differ from other types of advertising media because it allows you to create a visual story to present your message and thus relate to your audience. With the help from a marketing consultant, TV ads have the ability to let the personality and identity of your company and brand really stand out among competitors.
• Additionally, through TV ads, you have the potential to reach a wide range of viewers and captivate their attention in a single moment when they tune in to watch a popular program or broadcast.

Radio

Image via All Access Music Group

• In comparison to television advertisements, radio ads are seen as lower in cost as well as a more surrounding form of media
• "In a single week, radio reaches more than 228 million Americans. That's [about] 94% of everyone age 12 and older... [In addition] Radio is mobile. 80% of adults listen to radio in their cars, and a quarter of the population also listens while at work" - Entrepreneur 
•  If you're interested in this form of media, a marketing consultant can help you determine:
• your target audience (age, gender, income, etc.)
• the reach, frequency, and cost-per-point of your advertisement
• sponsorships, such as for weather reports or news segments over the radio or physical sponsorships at radio events
• how to both inform and entertain your listeners effectively

               ***Taken from Entrepreneur's "4 Keys to Radio Advertising" ***

If you are interested in speaking or working with a marketing consultant with regards to any of the aforementioned media forms of advertisement, please contact West Coast Events & Marketing at (888) 654-3460.

#WestCoastEventMarketing

Marketing Tip of the Day #WestCoastEventMarketing

Image via elto.com

Marketing Tip: In today's business world, companies have to put in the maximum level of effort and resources in order to stand-out among the hundreds of competitors. However, there is no definitive guide as to how to stand-out effectively, especially when it comes to something like marketing. More often than not, small businesses and start-up companies make the mistake of not fully utilizing their available resources or not completely exploring the possibilities. Small business owners are afraid that a certain method or technique may not be as effective for them or that their own ideas will be impossible to meet and create. And in other cases, they are unaware of new methods or techniques thus leaving the potential for success untapped. Thus, today's marketing tip suggests finding and receiving assistance from a professional marketing consultant.

So what is a Marketing Consultant....

Image via Social Space Global Media

•  "A marketing consultant works with companies to create and implement marketing strategies... A consultant helps create a detailed marketing plan, determine the marketing message, and identify the appropriate marketing mix to get the message out" - About.com
• "A marketing consultant will be skilled and knowledgeable in consumer behavior and marketing process. This includes having the ability to identify the companies' target market and position their product or service offering in a way that will interest consumers and make them want to buy." - About.com

What are the benefits of hiring a marketing consultant.... 

•  Create a marketing plan that caters to your specific and individual needs
• Resolve any inconsistencies or misinterpretations about the marketing strategy that you, the owner, might have
• Modify and improve a preexisting marketing message or create an entirely new one based on necessity
• Teach techniques on how to bring back the business of previous clients
•  Advise on steps to be taken prior to offering freebies and promotions to the public and help determine expected results
•  Enlighten on how to yield maximum result and profit
• Determine how and where to locate advertisements to allow for maximum exposure to the public 
• Taken from San Diego Small Business Marketing Services 

Image via Smart Source Media Group

If you are interested in finding and working with a marketing consultant for your business or company, please contact West Coast Events and Marketing at (888) 654-3460. Or visit the website, HERE, for more information about the consultation services offered and to fill out a budget and inquiry form.

Image via West Coast Events and Marketing

West Coast Events and Marketing can help determine the appropriate marketing strategy and create a highly personalized and customized package (based on your budget and need) that includes advertising and marketing methods we believe will bring about the greatest yield and profit for you and your brand.

#WestCoastEventMarketing

Marketing Tip of the Day #WestCoastEventMarketing

Image via DzineBlog 360

Marketing Tip: When you see a successful business card, advertisement, or flyer what catches your eye? Is it the clever use of words or a catchy slogan? Is it the overall spacing and organization? Maybe the colors are what draw you in? Or maybe it's the images that did the trick? Separately, these components with their stand-out quality have the ability to draw you in. But if all these stand-out qualities are put together, they form a graphic design with not only the ability to hold your attention for a moment or two in passing but rather the ability to effectively hold your attention for a greater amount of time, become part of your memory, and maybe even convince you to purchase the product or service being offered. Thus, today's marketing tip suggests recognizing the importance of graphic design and investing in the aid of a graphic designer.

So what is a graphic designer.....

Image via United Way of the Bluegrass

       "A Graphic Designer is a professional that creates a visual artistic presentation that communicates a message. They combine words and images that help to explain what a company is about. Graphic Designers take this logic and are able to apply it to advertising, packaging, brochures, website, magazines, and newsletters." 

- The Importance of Good Graphic Design 

Now that you know the duties of a graphic designer, what exactly is the purpose of graphic design....

• Helps make a good first impression with a potential client or customer
• Pages and advertisements with just words and lack images and colors are informative but not as effective as their graphically designed counterparts



Image via West Coast Events & Marketing

• Graphic design catches attention and sparks interest in the viewer
• Provides credibility to your company or brand
• "Good graphic will immediately give your visitor confidence in your business." - Why Graphic Design is Important
• A website or advertisement that is not polished or has ugly or poor-quality when it comes to design can present the idea that the company is not as professional
• Enhances the effectiveness in communication of your message
• "A graphic designer works as a facilitator, creating designs that help the  user accomplish a task, not just have attractive pictures. This could be anything from finding information to recognizing a brand." - Why Graphic Design is Important



Image via West Coast Events & Marketing

• In short, if the design is seamless, polished, and organized, the potential customer will have an easier time navigating through the information and determining if the product or service you are offering is for him/her

• Provides your company and brand with a stand-out factor



Image via West Coast Events & Marketing

• In a highly competitive marketplace, there may be several other companies who offer services and products similar to yours. Effective graphic design offers you the ability to be unique, stand-out, and have a personality so that customers will remember your brand and logo when making their purchase
• Last but not least, it allows for money-saving
• There are a lot of steps that go into graphic design, and if it is badly designed, it has the potential to be very expensive especially if it is unable to be printed and there is a necessity to create a new one
• "A competent graphic designer will create a design that is not too expensive to produce." - 6 Reasons Graphic Design is More Important to Your Business than You Think
• The graphic designer has a knowledge of what is effective visually as well as what is practical with regards to production

Here are a couple info-graphics from 99design; they conducted this survey about the relevance and importance of graphic design with the help of 1,500 small businesses and start-up companies. The following are highlights....

Image via 99designs

Image via 99designs

Image via West Coast Events & Marketing

If you are interested in updating your company's graphic design or would like to work with a graphic designer, please contact West Coast Events & Marketing at (888) 654-3460.

If you would like more information about the services that West Coast Events & Marketing offers, please visit the website by clicking HERE.

 If you would like to see samples of previous designs made for past clients, please click HERE. 

#WestCoastEventMarketing

Marketing Tip of the Day #WestCoastEventMarketing

Image via West Coast Events & Marketing

Marketing Tip: As a business owner, it is important to advertise your services and products to the best of your ability and capitalize on all of your resources and potential outlets for advertising. 

Today's marketing tip recommends the use of mobile billboards and advertisements, which include but are not limited to sign spinners, mobile billboard trucks, and walking backpack billboards. Potential customers see the sign spinners on street corners as they're on their way to their destinations. Buyers see the mobile billboard trucks on the freeways and highways. And walking backpack billboards carry the same duties and objectives because clients see them in shopping areas, street corners, festivals, and other public places. By utilizing any form of mobile billboard, you are bringing the information about your service or product directly in the line of your potential clients' vision.

So now we'd like to highlight on one of the three aforementioned methods of mobile advertisements: Sign Spinners.

So what are Sign Spinners....

• "Sign spinners are people holding signs, usually in the shape of an arrow, with a company's name and logo emblazoned on it." - Entrepreneur's A Sign of Good Marketing? 



Image via West Coast Events & Marketing

• Sign spinners stand on street corners and in other public areas that get considerable traffic and an influx of passersby to advertise their company's message whether it be for a product, service, or special they are presently offering.
• They utilize motion and color to attract people to read their message.

But why are Sign Spinners so important.... What benefits do they have for your business....

Image via West Coast Events & Marketing

• "Motion attracts attention, which is why you will see chasing neon lights, signs that actually rotate, full-wrap transit vehicles and trucks whose only purpose is to carry ads" - Wade Swormstedt, editor of Signs of the Times interviewed for Entrepreneur's A Sign of Good Marketing?
• "...with sign spinners, people are attracted by what they see. They can participate by clapping or honking or taking pictures, and they'll also read the message, and that message, of course, is our client." - Tyler L. Barnett interviewed for Entrepreneur's A Sign of Good Marketing?
• Lastly, "Sign spinners are quickly gaining status in the corporate world as a reputable and innovative way to promote a business." - Entrepreneur's A Sign of Good Marketing?
• Sign spinners have the ability to move around and be in any location where potential clients could pass by and see. Compared to a major billboard on the side of the highway, side spinners have the advantage of being in the line of sight and eye level of customers thus making them more visible and effective. 

If you are interested in using forms of mobile advertisements such as the ones described above for your company, please contact West Coast Events & Marketing at (888) 654-3460.

Image via West Coast Events & Marketing

For more information about mobile advertisements and other advertising or marketing services, please visit the website, HERE.

Image via West Coast Events & Marketing

#WestCoastEventMarketing

2014 Fiestas Patrias Festival #WestCoastEventMarketing

Join us on September 13-14, 2014  as we celebrate the independence of México & other Latin American countries for an amazing Fiestas Patrias event filled with attractions and amusements for the entire family. This includes free entertainment, music stages, celebrities, traditional food, carnival rides & much more. 

Events include:

• Santa Ana, CA - Fiestas Patrias Festival
• September 13-14, 2014 12-10pm

• South El Monte, CA (Whittier Narrows) - Fiestas Patrias Festival
• September 14, 2014 11am-6pm

• Los Angeles, CA (MacArthur Park) - Fiestas Patrias de Centro America & Desfile
• September 13-14, 2014 10am-9pm
  

• Los Angeles, CA (Placita Olvera) - Fiestas Patrias
• September 13-14, 2014 11am-6pm

• Ontario, CA - Fiestas Patrias
• September 14, 2014 11am-8pm

• Oceanside, CA - Fiestas Patrias Festival
• September 14, 2014 1-9pm
  

• Oxnard, CA - Fiestas Patrias Festival & Desfile
• September 13, 2014 12-9pm
• September 14, 2014 8am-9pm

• San Jose, CA - Fiestas Patrias
• September 14, 2014 1-9pm

For more information about any of these events and sponsorship opportunities, please contact West Coast Events & Marketing at (888) 654-3460 or visit our website, here.

WE HOPE TO SEE YOU AT OUR UPCOMING EVENTS!

#FiestasPatrias

#WestCoastEventMarketing

Marketing Tip of the Day #WestCoastEventMarketing

Marketing Tip: In business, it is important to have personal interaction with clients and potential customers so as to describe your services, discuss the product you are offering, and answer any questions they may have. In a large pool of clients, it is difficult for you, the owner, to have personal interaction with everyone. Thus, today’s marketing tip suggests employing and using Brand Ambassadors to represent you and your brand.

Image via Brand Ambassador 101 

But what is a brand ambassador…..          

Image via West Coast Events and Marketing

•  “A brand ambassador is a person who represents a brand and embodies the company’s image in every way. This person promotes the company and its products and creates a positive image for the brand…. Brand ambassadors... bring a personality and human face to your brand, which your target audience can identify with..."
  -  Business Benefits of Brand Ambassadors

•  Beneficial and useful to small businesses because a brand ambassador is one person who helps a potential client with the entire promotion process: getting to know the client and his/her needs, addressing inquiries, dealing with sales, etc. Additionally, a brand ambassador is someone who has the potential to fill multiple roles that would have otherwise been split and assigned to more than one person. - 5 Reasons You Need a Brand Ambassador 

So what qualities and characteristics should a brand ambassador have....

Image via West Coast Events and Marketing

• Confidence
• Professionalism (i.e. professional values and ethics)
• Persuasive
• Excellent communication skills
• Takes the initiative
• Friendly & charismatic
• Knowledge and confidence in the brand 

  


If you are interested in having brand ambassadors for your brand, please contact West Coast Events & Marketing at (888) 654-3460 or visit the website, here.

#WestCoastEventMarketing  offers highly skilled and bilingual Brand Ambassadors to staff promotions and corporate events as well as manage all the aspects of promotion including: booth activities, product sampling, communication with clients, etc.