Marketing Tip of the Day #WestCoastEventMarketing

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Marketing Tip: In today's business world, companies have to put in the maximum level of effort and resources in order to stand-out among the hundreds of competitors. However, there is no definitive guide as to how to stand-out effectively, especially when it comes to something like marketing. More often than not, small businesses and start-up companies make the mistake of not fully utilizing their available resources or not completely exploring the possibilities. Small business owners are afraid that a certain method or technique may not be as effective for them or that their own ideas will be impossible to meet and create. And in other cases, they are unaware of new methods or techniques thus leaving the potential for success untapped. Thus, today's marketing tip suggests finding and receiving assistance from a professional marketing consultant.

So what is a Marketing Consultant....

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•  "A marketing consultant works with companies to create and implement marketing strategies... A consultant helps create a detailed marketing plan, determine the marketing message, and identify the appropriate marketing mix to get the message out" - About.com
• "A marketing consultant will be skilled and knowledgeable in consumer behavior and marketing process. This includes having the ability to identify the companies' target market and position their product or service offering in a way that will interest consumers and make them want to buy." - About.com

What are the benefits of hiring a marketing consultant.... 

•  Create a marketing plan that caters to your specific and individual needs
• Resolve any inconsistencies or misinterpretations about the marketing strategy that you, the owner, might have
• Modify and improve a preexisting marketing message or create an entirely new one based on necessity
• Teach techniques on how to bring back the business of previous clients
•  Advise on steps to be taken prior to offering freebies and promotions to the public and help determine expected results
•  Enlighten on how to yield maximum result and profit
• Determine how and where to locate advertisements to allow for maximum exposure to the public 
• Taken from San Diego Small Business Marketing Services 

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If you are interested in finding and working with a marketing consultant for your business or company, please contact West Coast Events and Marketing at (888) 654-3460. Or visit the website, HERE, for more information about the consultation services offered and to fill out a budget and inquiry form.

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West Coast Events and Marketing can help determine the appropriate marketing strategy and create a highly personalized and customized package (based on your budget and need) that includes advertising and marketing methods we believe will bring about the greatest yield and profit for you and your brand.

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