Marketing Tip of the Day #WestCoastEventMarketing

Marketing Tip: In business, it is important to have personal interaction with clients and potential customers so as to describe your services, discuss the product you are offering, and answer any questions they may have. In a large pool of clients, it is difficult for you, the owner, to have personal interaction with everyone. Thus, today’s marketing tip suggests employing and using Brand Ambassadors to represent you and your brand.

Image via Brand Ambassador 101 

But what is a brand ambassador…..          

Image via West Coast Events and Marketing

•  “A brand ambassador is a person who represents a brand and embodies the company’s image in every way. This person promotes the company and its products and creates a positive image for the brand…. Brand ambassadors... bring a personality and human face to your brand, which your target audience can identify with..."
  -  Business Benefits of Brand Ambassadors

•  Beneficial and useful to small businesses because a brand ambassador is one person who helps a potential client with the entire promotion process: getting to know the client and his/her needs, addressing inquiries, dealing with sales, etc. Additionally, a brand ambassador is someone who has the potential to fill multiple roles that would have otherwise been split and assigned to more than one person. - 5 Reasons You Need a Brand Ambassador 

So what qualities and characteristics should a brand ambassador have....

Image via West Coast Events and Marketing

• Confidence
• Professionalism (i.e. professional values and ethics)
• Persuasive
• Excellent communication skills
• Takes the initiative
• Friendly & charismatic
• Knowledge and confidence in the brand 

  


If you are interested in having brand ambassadors for your brand, please contact West Coast Events & Marketing at (888) 654-3460 or visit the website, here.

#WestCoastEventMarketing  offers highly skilled and bilingual Brand Ambassadors to staff promotions and corporate events as well as manage all the aspects of promotion including: booth activities, product sampling, communication with clients, etc.