Marketing Tip of the Day #WestCoastEventMarketing

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Marketing Tip: Whereas the last marketing tip of the day focused on digital or media advertisements, today's tip highlights the importance of using print advertisements, such as newspapers, magazines, flyers, pamphlets, direct mail, and catalogs. Despite the increasing importance of digital and media advertisements, their print counterparts still have great influence in the marketing and advertising sphere.

So, why choose print...

According to Modern Litho, there are 6 main reasons why despite the media age, print still maintains its power:

• It's tangible 
• Whereas you can have a media advertisement every time you watch TV or use the internet, print media is not limited to this. And whereas TV, internet, and radio ads are eventually rotated out of a lineup, a print advertisement has the potential to remain intact and relevant so long as it's kept in the office, on a refrigerator, on a desk, etc.

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• It's credible
• When printed in a reputable or well-known newspaper or magazine, the readers can be reassured that the company sponsoring the ad is good for credibility and believability. When an advertisement is located in such a newspaper or magazine, their is no question of trusting the brand, services, or products being offered.

Image via "A Prime year in Pictures"

• It establishes your brand
• The graphic design printed on an advertisement has the potential to become memorable to the viewer and thus the potential to develop brand recognition in the community. With so many companies competing for the same target audience, having a graphic design with your brand and logo on a tangible advertisement that can be seen day in and day out helps build this recognition.

Image via Sooper Articles

• It helps you with your target market
• Through collaboration with a marketing consultant, you have the potential to determine which magazines and newspapers to publish in that would be effective in reaching your target audience. For example, a company that provides pet services would not completely benefit from advertising in a women's lifestyle magazine or a men's workout and fitness magazine. Rather, it would be more effective in the home section of a newspaper or a family themed magazine. Working with a marketing consultant would also allow you determine which other forms of print media (i.e. flyers, door hangers, brochures, catalogs) would be effective in reaching your specified audience.

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• It's more engaging
• According to Modern Litho, "Websites are often skimmed in as little as 15 seconds per visit. When a customer or prospect reads a printed material, they are more engaged for a longer period of time. On average, a consumer spends 43 minutes reading a magazine." 

Image via Genevieve Knowles

• With more companies going completely digital and abandoning print all together, there are more opportunities to advertise your brand through print.

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If you are interested in collaborating with a marketing consultant or incorporating print media into your advertising strategy, please contact West Coast Events and Marketing at (888) 654-3460. And for more information about print advertisements or other services West Coast Events and Marketing offers, please visit the website by clicking, HERE.

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Marketing Tip of the Day #WestCoastEventMarketing

Marketing Tip: In business, it is important to have personal interaction with clients and potential customers so as to describe your services, discuss the product you are offering, and answer any questions they may have. In a large pool of clients, it is difficult for you, the owner, to have personal interaction with everyone. Thus, today’s marketing tip suggests employing and using Brand Ambassadors to represent you and your brand.

Image via Brand Ambassador 101 

But what is a brand ambassador…..          

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•  “A brand ambassador is a person who represents a brand and embodies the company’s image in every way. This person promotes the company and its products and creates a positive image for the brand…. Brand ambassadors... bring a personality and human face to your brand, which your target audience can identify with..."
  -  Business Benefits of Brand Ambassadors

•  Beneficial and useful to small businesses because a brand ambassador is one person who helps a potential client with the entire promotion process: getting to know the client and his/her needs, addressing inquiries, dealing with sales, etc. Additionally, a brand ambassador is someone who has the potential to fill multiple roles that would have otherwise been split and assigned to more than one person. - 5 Reasons You Need a Brand Ambassador 

So what qualities and characteristics should a brand ambassador have....

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• Confidence
• Professionalism (i.e. professional values and ethics)
• Persuasive
• Excellent communication skills
• Takes the initiative
• Friendly & charismatic
• Knowledge and confidence in the brand 

  


If you are interested in having brand ambassadors for your brand, please contact West Coast Events & Marketing at (888) 654-3460 or visit the website, here.

#WestCoastEventMarketing  offers highly skilled and bilingual Brand Ambassadors to staff promotions and corporate events as well as manage all the aspects of promotion including: booth activities, product sampling, communication with clients, etc.

Marketing Tip of the Day #WestCoastEventMarketing

Ever wonder how business owners attract potential customers and increase their business's following? Starting now, #WestCoastEventMarketing will be posting weekly marketing tips that we've learned and found to be effective on this blog. Our purpose and hope are that these posts and tips will be beneficial to you or someone you know who is interested in expanding their brand's reach to and visibility in the community. 

So here's our first tip:

Marketing Tip: Business cards represent you and your business. They speak of you without words. You need a card that will make people remember you and remember your product.
- Why Your Business Card is Important,  
- Why Business Cards Still Matter in the Digital Age

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Did this marketing tip get you interested in creating or updating your business cards? 
To inquire about the business card products and services #WestCoastEventMarketing offers, please contact, (888) 654-3460 or visit our website or social media profiles listed to the right of the screen in the "You Can Also Find Us Here" section. Also, please see the August specials (which include business cards, other tools, and media) we're presently offering, here.