Marketing Tip of the day #WestCoastEventMarketing

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Recap: The last Marketing Tip of the Day discussed the importance of collaborating with a Marketing Consultant when it came to determining a business and marketing strategy. It also briefly mentioned the packages that West Coast Event and Marketing's consultants could possibly create based on the individual need and budget.There are different modes and methods of advertising that West Coast Events and Marketing believes could be used to market your brand and communicate your message. These include but are not limited to print, outdoor, and media.

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Today's marketing tip of the day focuses on the latter: media advertisements, which include Television, Radio, and Internet. In today's highly digitized and electronic world, media is increasingly important as a source of entertainment and information. To the right is an info-graphic regarding the average amount of time a typical American spends using electronic media. If American consumers are likely to spend this much time on electronic media on a daily basis, then there are plenty of opportunities for you, the owner and entrepreneur, to capitalize on these forms to present and share your message in the local community.

So let's get started with the three most popular and effective forms of media advertising.....

Internet

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Image via Leads on Demand

•  In recent years especially since the boom in smartphone demand and usage, the internet has become not only a tool for entertainment but also one for the exchange of information and communication. Thus, to utilize an online form of advertising would be an effective method with regards to affordability, practicality, and visibility. There are several ways in which online advertising can be used: 1) social media (i.e. Facebook, Twitter, YouTube, etc.), 2) a company or personal website with information about brand, services, etc., and lastly 3) advertisements on webpages that appear based on search criteria
• So what are the benefits of online/internet marketing....


• Increase brand or product awareness through online branding
• Allow you to keep up to date with changing demands
• Consumers have instant and constant access to products, services, and information
• Cost efficiency as you can start off using social media to establish yourself and your company online
• Increase web traffic which leads to an increase in sales
• Customization as your particular strategy can allow for ads to be placed on websites and pages where your targeted audience will see
• Maintain communication with your customers
• Improve credibility with constant presence and assistance 

               ***Taken from AGI Marketing Solutions' "10 Reasons Internet Marketing is 

                Important to your Business" ***

Television

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•   Despite the steady rise of usage and importance of the internet, "television advertising is still the most pervasive and powerful tool for reaching U.S. consumers" - All Business
•  "According to one recent study, the average American spends more than four and a half hours a day in front of the tube- and a whopping 99% of all U.S. households have at least one TV" - All Business
•  Television ads differ from other types of advertising media because it allows you to create a visual story to present your message and thus relate to your audience. With the help from a marketing consultant, TV ads have the ability to let the personality and identity of your company and brand really stand out among competitors.
• Additionally, through TV ads, you have the potential to reach a wide range of viewers and captivate their attention in a single moment when they tune in to watch a popular program or broadcast.

Radio

Image via All Access Music Group

• In comparison to television advertisements, radio ads are seen as lower in cost as well as a more surrounding form of media
• "In a single week, radio reaches more than 228 million Americans. That's [about] 94% of everyone age 12 and older... [In addition] Radio is mobile. 80% of adults listen to radio in their cars, and a quarter of the population also listens while at work" - Entrepreneur 
•  If you're interested in this form of media, a marketing consultant can help you determine:
• your target audience (age, gender, income, etc.)
• the reach, frequency, and cost-per-point of your advertisement
• sponsorships, such as for weather reports or news segments over the radio or physical sponsorships at radio events
• how to both inform and entertain your listeners effectively

               ***Taken from Entrepreneur's "4 Keys to Radio Advertising" ***

If you are interested in speaking or working with a marketing consultant with regards to any of the aforementioned media forms of advertisement, please contact West Coast Events & Marketing at (888) 654-3460.

#WestCoastEventMarketing