Marketing Tip of the Day #WestCoastEventMarketing

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Marketing Tip: Whereas the last marketing tip of the day focused on digital or media advertisements, today's tip highlights the importance of using print advertisements, such as newspapers, magazines, flyers, pamphlets, direct mail, and catalogs. Despite the increasing importance of digital and media advertisements, their print counterparts still have great influence in the marketing and advertising sphere.

So, why choose print...

According to Modern Litho, there are 6 main reasons why despite the media age, print still maintains its power:

• It's tangible 
• Whereas you can have a media advertisement every time you watch TV or use the internet, print media is not limited to this. And whereas TV, internet, and radio ads are eventually rotated out of a lineup, a print advertisement has the potential to remain intact and relevant so long as it's kept in the office, on a refrigerator, on a desk, etc.

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• It's credible
• When printed in a reputable or well-known newspaper or magazine, the readers can be reassured that the company sponsoring the ad is good for credibility and believability. When an advertisement is located in such a newspaper or magazine, their is no question of trusting the brand, services, or products being offered.

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• It establishes your brand
• The graphic design printed on an advertisement has the potential to become memorable to the viewer and thus the potential to develop brand recognition in the community. With so many companies competing for the same target audience, having a graphic design with your brand and logo on a tangible advertisement that can be seen day in and day out helps build this recognition.

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• It helps you with your target market
• Through collaboration with a marketing consultant, you have the potential to determine which magazines and newspapers to publish in that would be effective in reaching your target audience. For example, a company that provides pet services would not completely benefit from advertising in a women's lifestyle magazine or a men's workout and fitness magazine. Rather, it would be more effective in the home section of a newspaper or a family themed magazine. Working with a marketing consultant would also allow you determine which other forms of print media (i.e. flyers, door hangers, brochures, catalogs) would be effective in reaching your specified audience.

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• It's more engaging
• According to Modern Litho, "Websites are often skimmed in as little as 15 seconds per visit. When a customer or prospect reads a printed material, they are more engaged for a longer period of time. On average, a consumer spends 43 minutes reading a magazine." 

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• With more companies going completely digital and abandoning print all together, there are more opportunities to advertise your brand through print.

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If you are interested in collaborating with a marketing consultant or incorporating print media into your advertising strategy, please contact West Coast Events and Marketing at (888) 654-3460. And for more information about print advertisements or other services West Coast Events and Marketing offers, please visit the website by clicking, HERE.

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