Marketing Tip of the Day #WestCoastEventMarketing

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Marketing Tip: When you see a successful business card, advertisement, or flyer what catches your eye? Is it the clever use of words or a catchy slogan? Is it the overall spacing and organization? Maybe the colors are what draw you in? Or maybe it's the images that did the trick? Separately, these components with their stand-out quality have the ability to draw you in. But if all these stand-out qualities are put together, they form a graphic design with not only the ability to hold your attention for a moment or two in passing but rather the ability to effectively hold your attention for a greater amount of time, become part of your memory, and maybe even convince you to purchase the product or service being offered. Thus, today's marketing tip suggests recognizing the importance of graphic design and investing in the aid of a graphic designer.

So what is a graphic designer.....

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       "A Graphic Designer is a professional that creates a visual artistic presentation that communicates a message. They combine words and images that help to explain what a company is about. Graphic Designers take this logic and are able to apply it to advertising, packaging, brochures, website, magazines, and newsletters." 

- The Importance of Good Graphic Design 

Now that you know the duties of a graphic designer, what exactly is the purpose of graphic design....

• Helps make a good first impression with a potential client or customer
• Pages and advertisements with just words and lack images and colors are informative but not as effective as their graphically designed counterparts



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• Graphic design catches attention and sparks interest in the viewer
• Provides credibility to your company or brand
• "Good graphic will immediately give your visitor confidence in your business." - Why Graphic Design is Important
• A website or advertisement that is not polished or has ugly or poor-quality when it comes to design can present the idea that the company is not as professional
• Enhances the effectiveness in communication of your message
• "A graphic designer works as a facilitator, creating designs that help the  user accomplish a task, not just have attractive pictures. This could be anything from finding information to recognizing a brand." - Why Graphic Design is Important



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• In short, if the design is seamless, polished, and organized, the potential customer will have an easier time navigating through the information and determining if the product or service you are offering is for him/her

• Provides your company and brand with a stand-out factor



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• In a highly competitive marketplace, there may be several other companies who offer services and products similar to yours. Effective graphic design offers you the ability to be unique, stand-out, and have a personality so that customers will remember your brand and logo when making their purchase
• Last but not least, it allows for money-saving
• There are a lot of steps that go into graphic design, and if it is badly designed, it has the potential to be very expensive especially if it is unable to be printed and there is a necessity to create a new one
• "A competent graphic designer will create a design that is not too expensive to produce." - 6 Reasons Graphic Design is More Important to Your Business than You Think
• The graphic designer has a knowledge of what is effective visually as well as what is practical with regards to production

Here are a couple info-graphics from 99design; they conducted this survey about the relevance and importance of graphic design with the help of 1,500 small businesses and start-up companies. The following are highlights....

Image via 99designs

Image via 99designs

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If you are interested in updating your company's graphic design or would like to work with a graphic designer, please contact West Coast Events & Marketing at (888) 654-3460.

If you would like more information about the services that West Coast Events & Marketing offers, please visit the website by clicking HERE.

 If you would like to see samples of previous designs made for past clients, please click HERE. 

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