Marketing Tip of the Day #WestCoastEventMarketing

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Marketing Tip: In today's business world, companies have to put in the maximum level of effort and resources in order to stand-out among the hundreds of competitors. However, there is no definitive guide as to how to stand-out effectively, especially when it comes to something like marketing. More often than not, small businesses and start-up companies make the mistake of not fully utilizing their available resources or not completely exploring the possibilities. Small business owners are afraid that a certain method or technique may not be as effective for them or that their own ideas will be impossible to meet and create. And in other cases, they are unaware of new methods or techniques thus leaving the potential for success untapped. Thus, today's marketing tip suggests finding and receiving assistance from a professional marketing consultant.

So what is a Marketing Consultant....

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•  "A marketing consultant works with companies to create and implement marketing strategies... A consultant helps create a detailed marketing plan, determine the marketing message, and identify the appropriate marketing mix to get the message out" - About.com
• "A marketing consultant will be skilled and knowledgeable in consumer behavior and marketing process. This includes having the ability to identify the companies' target market and position their product or service offering in a way that will interest consumers and make them want to buy." - About.com

What are the benefits of hiring a marketing consultant.... 

•  Create a marketing plan that caters to your specific and individual needs
• Resolve any inconsistencies or misinterpretations about the marketing strategy that you, the owner, might have
• Modify and improve a preexisting marketing message or create an entirely new one based on necessity
• Teach techniques on how to bring back the business of previous clients
•  Advise on steps to be taken prior to offering freebies and promotions to the public and help determine expected results
•  Enlighten on how to yield maximum result and profit
• Determine how and where to locate advertisements to allow for maximum exposure to the public 
• Taken from San Diego Small Business Marketing Services 

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If you are interested in finding and working with a marketing consultant for your business or company, please contact West Coast Events and Marketing at (888) 654-3460. Or visit the website, HERE, for more information about the consultation services offered and to fill out a budget and inquiry form.

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West Coast Events and Marketing can help determine the appropriate marketing strategy and create a highly personalized and customized package (based on your budget and need) that includes advertising and marketing methods we believe will bring about the greatest yield and profit for you and your brand.

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Marketing Tip of the Day #WestCoastEventMarketing

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Marketing Tip: When you see a successful business card, advertisement, or flyer what catches your eye? Is it the clever use of words or a catchy slogan? Is it the overall spacing and organization? Maybe the colors are what draw you in? Or maybe it's the images that did the trick? Separately, these components with their stand-out quality have the ability to draw you in. But if all these stand-out qualities are put together, they form a graphic design with not only the ability to hold your attention for a moment or two in passing but rather the ability to effectively hold your attention for a greater amount of time, become part of your memory, and maybe even convince you to purchase the product or service being offered. Thus, today's marketing tip suggests recognizing the importance of graphic design and investing in the aid of a graphic designer.

So what is a graphic designer.....

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       "A Graphic Designer is a professional that creates a visual artistic presentation that communicates a message. They combine words and images that help to explain what a company is about. Graphic Designers take this logic and are able to apply it to advertising, packaging, brochures, website, magazines, and newsletters." 

- The Importance of Good Graphic Design 

Now that you know the duties of a graphic designer, what exactly is the purpose of graphic design....

• Helps make a good first impression with a potential client or customer
• Pages and advertisements with just words and lack images and colors are informative but not as effective as their graphically designed counterparts



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• Graphic design catches attention and sparks interest in the viewer
• Provides credibility to your company or brand
• "Good graphic will immediately give your visitor confidence in your business." - Why Graphic Design is Important
• A website or advertisement that is not polished or has ugly or poor-quality when it comes to design can present the idea that the company is not as professional
• Enhances the effectiveness in communication of your message
• "A graphic designer works as a facilitator, creating designs that help the  user accomplish a task, not just have attractive pictures. This could be anything from finding information to recognizing a brand." - Why Graphic Design is Important



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• In short, if the design is seamless, polished, and organized, the potential customer will have an easier time navigating through the information and determining if the product or service you are offering is for him/her

• Provides your company and brand with a stand-out factor



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• In a highly competitive marketplace, there may be several other companies who offer services and products similar to yours. Effective graphic design offers you the ability to be unique, stand-out, and have a personality so that customers will remember your brand and logo when making their purchase
• Last but not least, it allows for money-saving
• There are a lot of steps that go into graphic design, and if it is badly designed, it has the potential to be very expensive especially if it is unable to be printed and there is a necessity to create a new one
• "A competent graphic designer will create a design that is not too expensive to produce." - 6 Reasons Graphic Design is More Important to Your Business than You Think
• The graphic designer has a knowledge of what is effective visually as well as what is practical with regards to production

Here are a couple info-graphics from 99design; they conducted this survey about the relevance and importance of graphic design with the help of 1,500 small businesses and start-up companies. The following are highlights....

Image via 99designs

Image via 99designs

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If you are interested in updating your company's graphic design or would like to work with a graphic designer, please contact West Coast Events & Marketing at (888) 654-3460.

If you would like more information about the services that West Coast Events & Marketing offers, please visit the website by clicking HERE.

 If you would like to see samples of previous designs made for past clients, please click HERE. 

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Marketing Tip of the Day #WestCoastEventMarketing

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Marketing Tip: As a business owner, it is important to advertise your services and products to the best of your ability and capitalize on all of your resources and potential outlets for advertising. 

Today's marketing tip recommends the use of mobile billboards and advertisements, which include but are not limited to sign spinners, mobile billboard trucks, and walking backpack billboards. Potential customers see the sign spinners on street corners as they're on their way to their destinations. Buyers see the mobile billboard trucks on the freeways and highways. And walking backpack billboards carry the same duties and objectives because clients see them in shopping areas, street corners, festivals, and other public places. By utilizing any form of mobile billboard, you are bringing the information about your service or product directly in the line of your potential clients' vision.

So now we'd like to highlight on one of the three aforementioned methods of mobile advertisements: Sign Spinners.

So what are Sign Spinners....

• "Sign spinners are people holding signs, usually in the shape of an arrow, with a company's name and logo emblazoned on it." - Entrepreneur's A Sign of Good Marketing? 



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• Sign spinners stand on street corners and in other public areas that get considerable traffic and an influx of passersby to advertise their company's message whether it be for a product, service, or special they are presently offering.
• They utilize motion and color to attract people to read their message.

But why are Sign Spinners so important.... What benefits do they have for your business....

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• "Motion attracts attention, which is why you will see chasing neon lights, signs that actually rotate, full-wrap transit vehicles and trucks whose only purpose is to carry ads" - Wade Swormstedt, editor of Signs of the Times interviewed for Entrepreneur's A Sign of Good Marketing?
• "...with sign spinners, people are attracted by what they see. They can participate by clapping or honking or taking pictures, and they'll also read the message, and that message, of course, is our client." - Tyler L. Barnett interviewed for Entrepreneur's A Sign of Good Marketing?
• Lastly, "Sign spinners are quickly gaining status in the corporate world as a reputable and innovative way to promote a business." - Entrepreneur's A Sign of Good Marketing?
• Sign spinners have the ability to move around and be in any location where potential clients could pass by and see. Compared to a major billboard on the side of the highway, side spinners have the advantage of being in the line of sight and eye level of customers thus making them more visible and effective. 

If you are interested in using forms of mobile advertisements such as the ones described above for your company, please contact West Coast Events & Marketing at (888) 654-3460.

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For more information about mobile advertisements and other advertising or marketing services, please visit the website, HERE.

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2014 Fiestas Patrias Festival #WestCoastEventMarketing

Join us on September 13-14, 2014  as we celebrate the independence of México & other Latin American countries for an amazing Fiestas Patrias event filled with attractions and amusements for the entire family. This includes free entertainment, music stages, celebrities, traditional food, carnival rides & much more. 

Events include:

• Santa Ana, CA - Fiestas Patrias Festival
• September 13-14, 2014 12-10pm

• South El Monte, CA (Whittier Narrows) - Fiestas Patrias Festival
• September 14, 2014 11am-6pm

• Los Angeles, CA (MacArthur Park) - Fiestas Patrias de Centro America & Desfile
• September 13-14, 2014 10am-9pm
  

• Los Angeles, CA (Placita Olvera) - Fiestas Patrias
• September 13-14, 2014 11am-6pm

• Ontario, CA - Fiestas Patrias
• September 14, 2014 11am-8pm

• Oceanside, CA - Fiestas Patrias Festival
• September 14, 2014 1-9pm
  

• Oxnard, CA - Fiestas Patrias Festival & Desfile
• September 13, 2014 12-9pm
• September 14, 2014 8am-9pm

• San Jose, CA - Fiestas Patrias
• September 14, 2014 1-9pm

For more information about any of these events and sponsorship opportunities, please contact West Coast Events & Marketing at (888) 654-3460 or visit our website, here.

WE HOPE TO SEE YOU AT OUR UPCOMING EVENTS!

#FiestasPatrias

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